One of the most popular products sold online today are ab belts. Ab belts come in all shapes and sizes and are sold by hundreds of manufacturers. This article isn’t about any brand in particular but based on research of the old ab belts and all actions that were taken by the FTC against the older ab belts.
Recently public opinion is split as to exactly how effective the old ab belts were for weight loss and bodybuilding. In the past, several companies had made claims that were less than accurate in their advertising campaigns for ab belts. In 2002, the FTC or Federal Trade Commission had the same opinion and charged several manufacturers of ab belts with making false claims of how to use their particular ab belt to lose weight, and how their ab belt replaced traditional exercise. The FTC demanded that the claims be immediately removed since they were found to be untrue.
However, the sale of ab belts has increased dramatically over the years. This is due to the vast majority of people who want flat abs but do not want traditional exercise. However, use of the ab belts alone is not the answer.
Yet another reason why older ab belts did not work is that they defied the myth of spot fat reduction. Spot fat reduction is where one can lose fat from a specific area by doing exercises that targeted that specific area. This is one of the most common myths in the fitness industry. When we burn fat we burn it from our entire body and not just in certain areas.
However, this research was based on the old ab belts. Today’s ab belts have been greatly improved and when used in combination with a healthy diet and an exercise regimen will help you lose weight. The FDA has cleared the many of the new and improved ab belts and has stated that they are safe to use.